Church Marketing and You

Found an interesting thesis on marketing called “Pyro Marketing”, which is credited (at least in part) for the success of the Purpose Driven Life and The Passion of the Christ, although Rick Warren doesn’t want anyone but God to be credited for the popularity of PDL.

I’m posting this link on the RadBlog so that we who serve in the church are at least aware of how marketing is directed toward us. Some may even argue that I am doing exactly what PyroMarketing wants me to do — tell you (and you and you and you) about its existence. But I promise I’m not getting paid! I just found the analysis of social trends in the 21st interesting.

Check out PyroMarketing here.

Also check out Church Marketing Sucks here

About radamdavidson

I'm a husband, dad, and pastor living in Portage, Michigan. I suppose I'm a euphoric melancholy generalist with average skills, experiences, and passions across several intertwined disciplines and hobbies including music, speaking, writing, leadership, ministry, and collecting cultural artifacts from the 1980's -- mostly vintage boomboxes. You can read my blog at, subscribe to my podcast (RadCast) or friend me on
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